Keyword research is a vital part of search engine optimization, as it helps to determine which keywords and phrases will likely lead to conversions. Being able to tap into the proper keywords can be the difference between a successful SEO campaign, and yet another disappointment. With so many keyword research tools available, it can be daunting to know which ones are best. Here are some of the top keyword research tools:
Google Keyword Planner: Google Keyword Planner is arguably the best keyword research tool available. This tool allows you to enter words related to your products and services in order to find relevant keywords with which you can target potential customers. Google Keyword Planner also gives you detailed data on search volumes, variations on the keywords you're researching, and estimated bids for paid ads.
Moz Keyword Explorer: Moz is one of the more popular keyword research tools out there due its strong emphasis on helping users identify opportunities and ranking difficulty. It offers insights on estimated volume, organic CTR when optimizing for certain terms, page authority, ranking difficulty and more. Additionally, Moz's Keyword Difficulty score provides insights into how difficult it may be to rank for certain terms within results pages that feature organic searches.
Answer The Public: Answer The Public is a fantastic tool for getting creative in finding new related key phrases that customers might use in their searches for a product or service like yours. This tool will generate questions about your industry or topic for you – providing insight into long-tail phrases that people are actually using when searching online!
Keywords Everywhere: Another powerful keyword research tool is Keywords Everywhere -which is a Chrome Extension and Firefox Add-on that gives users access to search volume data from multiple platforms including Google Search Console and Bing Webmaster Tools Plus consumer intent data from Amazon autocomplete so they can confidently select those keywords with higher visibility potential.
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